I was given an assignment in my Creativity and Communication class to develop a personal brand book.
The premise was to communicate my values, goals, and personality into a visual brand that allowed others to see who I am. I did so by coining a personal phrase, “Be You, Boldly”. It’s important to note that by being bold I don’t mean being the loudest person in the room, but instead being the most true and genuine version of ones self. This was my way to constantly remember who I was and to stay true the ideals that make up my brand.
I then went on to include brand assets, which included suggested type faces, color palettes, logo, and usage guidelines for each asset. To conclude the book, I included a sample portfolio of my work so that someone looking at my brand would be familiar with the way that I work.
Luc LaGasse 